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Knot Standard SS/21 Campaign

For the Spring/Summer 2021 collection Knot Standard was interested in developing a studio driven photoshoot in replacement for on location photography that was used in previous campaigns. Our aim was to highlight the seasons pieces, colors and materials utilizing minimal backdrops and objects. Working closely with the menswear designer, I assisted in styling the collection, directing the photographers and videographer and light photo retouching. I also created digital assets for a promotional campaign using the collections imagery.

As part of the Spring/Summer 2021 collection Knot Standard also ran a promotional campaign for the more bolder blazer pieces in the collection. The aim was to help clients make a statement that summer as the pandemic was slowing down and the city was opening back up. I assisted in directing short feature product clips that were used across social media and other digital channels. I also developed a singular look for the promotional assets.

SUMMER BLAZER PROMOTION

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