Celebrating the rich coffee history of the Caribbean archipelago, ARCHI presents an elevated café concept in Brooklyn. The visual identity draws heavily from my Puerto Rican heritage and the coffee culture of NYC. Inspired by the deep, earthy tones of the island’s rainforests, I incorporated warm, grounded hues to create a welcoming atmosphere. Bold, robust rounded typography delivers a strong visual statement, while playful icons—rooted in Taino symbolism—add an approachable and friendly touch, connecting the brand to its cultural roots.