Knot Standard
Gift Set Launch
Knot Standard is one of the leading premium custom clothing companies in the United States. They aim to deliver a superior experience through expert stylists, innovative technology, and premium fabrics. Every fall Knot Standard invites their clients to share the experience with their friends by rolling out select gift sets for purchase. I worked closely with photographer Danielle Simon and an internal developer to execute the fall 2022 gift set launch. I was responsible for updating the instructional card, directing the photoshoot, styling products, and developing marketing imagery.
Each gift set held a printed insert featuring a QR code card instructing the recipient how to redeem each custom piece. The QR code prompted users to a landing page where they can choose the select pieces style, digitally scan their measurements with the Knot Standard measuring app and/or book an appointment with a stylist in their location.
Additionally most of the imagery captured during the photoshoot is utilized across product landing pages, email announcements, digital showroom screens, and on social channels.
PHYSICAL TO DIGITAL AND BACK
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